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Even months after they are sent, you can recall typo-laced messages or photos you regret sending.
But the feature could also be a turnoff for people concerned with posterity -- or for bickering couples who can't go back to a reliable transcript after an argument.
Facebook paid billion last year for Whats App, the chat service that has exploded in popularity and that, by the way, was co-founded by former Yahoo employees.
Earlier this week, news reports citing anonymous sources said that Yahoo is weighing a selloff of its entire Web products and advertising business, presumably because they're beyond saving.
Then, along comes a major product revamp -- about a year in the making.
Shoemaker acknowledges that the feature is a "trade-off." The updated app is also designed to let you send hundreds of pictures at a time, quickly.
That's due to technology Shoemaker developed at Cooliris, the chat startup Yahoo bought last year, bringing him to the company.
Yahoo thinks the answer is yes because of new features such as the ability to unsend messages.