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We Chat stands at a major disadvantage as Whats App is used far more widely, making users naturally reluctant to choose a rival service.But We Chat is betting an array of services that include money transfers, prepaid electricity and airtime purchases and its experience in selling products to lower income users in the villages of China will loosen the Silicon Valley grip."That's at the heart of the story for us because we knew that we were late to the market compared to other instant messaging apps and so we realised that focusing on chat services was not the most practical way to get to market," We Chat Africa head Brett Loubser told Reuters.It’s no longer such a suitable platform for finding casual We Chat sex. It started out focused on hook-ups gaining the reputation of being “the ultimate booty call app” (约炮神器) and then morphed into being much more focused on interest groups for young people.Coupled with this has been the rise of a new breed of Chinese hook-up apps focused exclusively on the dating experience. Incidentally, We Chat’s recent revamp of their sticker store has clearly “borrowed heavily” from Momo’s sticker store.We Chat has shifted from being just a social media platform into a place for mobile commerce and work related communication.
While We Chat was a trailblazer in this area for China, people have gradually moved away from using the app for casual dating purposes.
A 2015 study by World Wide Worx, a Johannesburg consultancy, showed Whats App had just over 10 million users in South Africa compared with just over 5 million for We Chat.
But Whats App, acquired by Facebook in 2014 for billion and which has a long-standing promise to keep the platform ad-free, has no immediate plans to make money out of the service in Africa, Facebook Africa head Nunu Ntshingila said."At this point in time, we are not at the stage where we are looking at monetising Whats App," Ntshingila told Reuters."That's in a three-year time frame because right now the focus is on two big apps which are Facebook and Messenger."With Facebook's deep pockets, analysts believe Whats App can easily leverage its popularity on the continent as and when it turns on the monetization tap.
Stickers provide an important source of income for the Momo app.
Tantan now looks to be fast becoming the new king of causal hook-up in China.
Ntshingila said Whats App is the No 1 messaging platform in South Africa, Nigeria and Kenya."You could argue that We Chat is pulling ahead in monetisation efforts but Whats App guys can do anything using their numbers.